How to Pick a Cover Designer

Hey, everybody! On Tuesday I did the exciting cover reveal for OUTLIERS, so today we’re talking about cover designers! This will mostly apply to self-publishers, as traditional publishers will design a cover for you. Let’s get to it!

Do You Really Need to Hire Somebody?

YES. Unless you are a professional graphic designer and understand the cover-making process inside and out, it is a must to get a quality designer. A lot of people think that because they have a decent understanding of photo-shop they can skip hiring a designer, but this is a big mistake. It’s one of the main things that attract a reader, it’s the thing that grabs their attention. You want it done right. If your cover looks poorly done, the reader will likely assume the book is as well.

A lot of people say you shouldn’t judge a book by it’s cover, but I think that’s ridiculous. That’s the whole point of a cover. To attract the right readers and entice them into learning more. Your cover needs to be professionally done, and it’s not worth the sacrifice in quality to save the money. I get that it can be very hard to afford publishing costs, really I get it, but this isn’t something you can let suffer.

How to Pick the Designer

You should do quite a bit of research before making your decision. Search for book cover designers, and take a good look through their portfolios. Do they mostly just have trends from the eighties? Probably not a good option. See if you like their style, if they’ve done anything in your genre, and make sure the covers look like good quality pieces of work.

Also be sure to check out their reviews/testimonials from customers. That will tell you how people have been pleased with their work, and if they were nice to work with.

Then, you’ll have to ensure they are within your budget. Expect to pay a decent amount. Unless you are having a student or something do the work for cheap, don’t expect to being paying a mere hundred dollars. You’ll have a hard time finding a designer for anywhere near that little. You can also probably expect to pay for the stock photos used in the design.

The main thing that sold it for me was the portfolio. I had the pleasure of working with Anita B. Carroll on my cover, and her portfolio was just awesome. She had a lot of work on display, and quite a few covers near my genre. I love her style, and the images all look very high quality. You can check her out here: https://race-point.com/ . She is honestly fantastic to work with, and I couldn’t be happier with the cover for OUTLIERS.

In short, a cover is crucial to the success of your book, and you want to do careful research in picking your designer.

If you missed the Q & A for OUTLIERS, don’t forget to check it out! More information and news about OUTLIERS will be coming soon!

Is there a book cover you really love? Do you have a cover for your book? Please share it in the comments! 🙂

I post new advice on Saturdays, so please click “follow” to keep learning more! What would you like me to blog about next? Do you have any questions about writing? Please be sure to let me know in the comments, or contact me via social media!

With all of this in mind, go out and write your masterpiece!

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