So, I’ve mentioned scheduling posts before, and I’d done it here and there before, but I’ve been seriously scheduling them for about a month or so now, and it makes so much of a difference. That’s why today we’re going to go more in depth about why scheduling can help you out!
What is Scheduling?
Scheduling is where you write blog posts in advance and pick a calendar date and time for them to be posted. For example, I post on Saturdays, but if I’m not busy on Tuesday I can write a post or two and schedule them to be posted on Saturday at 12:00 p.m..
You can schedule close to the day you write the post, or as far away as you like. You can schedule enough posts to last you months if you write them in advance. That’s why I started scheduling more seriously: I’ll be starting my first year at University (across the world!!!), and I wanted to make sure I didn’t have to write a ton of posts during my first few months of schooling/adjusting to university life.
Plan in Advance
The last thing you probably want to do when you wake up with an awful cold is write that blog post that’s due today, right? Or what if you’re out for a beach day? Or you just plain old forget?
By scheduling, you don’t have to worry about writing on that particular day. You know that it has been taken care of by your thoughtful past-self. Whether you’re forgetful (like me), get sick often (like me), or are super busy some days (like me, and probably everyone else), scheduling can help to ensure you never miss a blog post.
When you miss tons of posts, you’ll get less views and followers won’t visit your page as often. Every post gets your blog out there more, and when you never post consistently, you aren’t going to get much traction. Plus, your readers want to depend on having content on whatever day(s) you’ve set, and it’s disappointing when you don’t follow through. That’s why I’m scheduling now most of all–my readers have been amazing and patient, and I want to make sure I can give them fresh content on a regular basis, even if life gets crazy.
Being consistent is key for your blog to be a success, and that means scheduling is, too. Nobody is perfect, you’re bound to miss a day eventually, but maybe not if you take the time to schedule your posts.
Scheduling even means that you can post at the exact same time everyday. This is a great way to let readers know when to come to the site and check for content, and you can optimize your times for the best viewing results!
Ease of Mind
It’s nice to know that you’ve already taken care of anything, that you aren’t under a time crunch.
If I have an event on one Saturday, and will be gone all day, I only have two options if I don’t schedule: wake up and post at an unnaturally early hour, or cross my fingers that I’m home in time to squeeze out a post before it’s too late. But, by scheduling a post ahead of time, I can just enjoy my day out and rest easy that everything is done.
Do you schedule your posts? What are some other benefits you’ve found?
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